Marketing Analyst

Collection, processing, and analysis of customer base data, including transactions, behavior, preferences, and customer life cycles.

Customer segmentation by categories for more accurate targeting and improved offers.

Preparation of personalized offers that match customer interests.

Building analytical models, forecasts, and scenarios for the development of customer relationships.

Conducting analysis of customer experience at all stages of interaction with the bank.

Кызмат көрсөтүү процессинде "кыйынчылык точкаларын" аныктоо жана аларды жоюу боюнча сунуштарды берүү.

Developing initiatives to improve convenience and speed of operations for customers (including digital ones).

Organizing surveys, interviews, and focus groups to identify customer needs.

Working closely with sales, marketing, and product development departments.

Higher education in marketing, management, economics, finance, or related fields.

At least 2-3 years of experience in a similar position (customer relationship manager, marketing specialist, sales specialist, or project manager).

Experience working with clients in B2B or B2C sectors, preferably in banking or financial sectors.

Understanding the principles and processes of banking products and the customer journey.

Knowledge of the basics of working with CRM systems.

Proficiency in data analysis tools will be an advantage.